INTERMOUNTAIN PI | 4/21/2020 | PRIVATE INVESTIGATORS, CORONAVIRUS AND LIVING THE NEW NORMAL
I read an article in The Guardian the other day that suggested social distancing may continue well into 2021 and beyond. In a recent blog post, well-known New York private investigator and blogger Brian Willingham echoed that sentiment writing, “I imagine there will be a lot less in-person work, at least for the foreseeable future,…” In other words, because of Coronavirus you and I are living the new normal.
IMPROVISE, ADAPT AND OVERCOME
We can talk all day about vaccines, testing and asymptomatic people. But the long-term closing of businesses is detrimental to the economy. It can lead to personal and commercial bankruptcies, mass unemployment, evictions, homelessness, etc. Of course, private investigators are business owners too. As Clint Eastwood’s character, Gunny Highway said in the film Heartbreak Ridge, we need to “…improvise, adapt and overcome.” Business magnate Henry Ford once said, “If you always do what you’ve always done, you’ll always get what you’ve always got.”
FAILURE TO ADAPT TO CHANGE
Before I pepper you with bromides, allow me to drive the point home. Blockbuster refused to embrace mailing movies to customers or even streaming. Enter Netflix. Radio Shack was the place to go for electronics until Amazon came along. Radio Shack didn’t adapt. Speaking of Amazon, CEO Jeff Bezos initially set the company up as an online bookstore. Remember Borders? They failed to innovate. They didn’t embrace ebooks, e-readers or even selling books online until it was too late.
My point is that you have to change to survive. By the way I’ve touched on business continuity and tools for working during Coronavirus in two previous posts. But when it comes to private investigators, Coronavirus and living the new normal, a paradigm shift is required. A few suggestions:
- RUN YOUR BUSINESS LEAN This is something you should already be doing. In light of Coronavirus, consider what costs you can eliminate without sacrificing your services. For example, if you rarely meet clients in person consider moving to a home-based office.
- PERSONALIZED MARKETING Depending on the type of clients you serve, your marketing should be engaging and personable. Especially on social media. I see private investigator ads on Instagram all the time. And they’re great ads. But these same private investigators fail to engage socially on Instagram. Social media is about sharing ideas, information and content. Let them get to know you through social media.
- KEEP EVERYONE IN THE LOOP Keeping the communication flowing with clients, employees and contractors is critical. Nature abhors a vacuum. Clients and employees will speculate, spread rumors and feel overwhelmed in absence of leadership. And that can affect your business. Tell them exactly how things are going.
- VIDEO CONFERENCING Take advantage of video conferencing products such as Go to Meeting and Zoom. Video conferencing is ideal when it comes to living the new normal.
- EMAIL MARKETING Speaking of communication, you should be using Mail Chimp, Constant Contact, SendinBlue or one of the other email marketing platforms. Perhaps you can offer discounts and coupons to current customers to “help them get through these tough times.”
- MARKETING Finally, marketing costs. If you think now is the time to cut costs, think again. In fact, now is the time to double or even triple your marketing budget.
Regardless of how long Coronavirus and living the new normal lasts, you can last. But only if you innovate and adapt to change.
Until next time, this is Private Investigator Scott Fulmer reminding you the game…is afoot
Scott Fulmer is a 30-year veteran Utah private investigator, author, speaker and the principal at Intermountain PI, the leading private investigation firm throughout Utah. Intermountain PI provides Insurance Defense, Criminal Defense and Domestic Investigations throughout Utah. In addition, he is author of the acclaimed true crime memoir, Confessions of a Private Eye available on Amazon.
Scott is a member of PIAU and a decorated combat veteran of the Gulf War. He served with the famous 2nd Armored Division (Hell on Wheels). Afterwards, he earned a degree in criminal justice from the University of Texas at San Antonio. Scott lives somewhere in the Rocky Mountains near the Crossroads of the West in historic Salt Lake City. He is available to speak to your group or conference, as well as media appearances, book readings and signings. You may contact him at media@Intermountainpi.com.
COPYRIGHT © 2020 INTERMOUNTAIN PI. ALL RIGHTS RESERVED. NO PART OF THIS BLOG MAY BE REPRODUCED OR TRANSMITTED IN ANY FORM OR BY ANY MEANS WITHOUT PRIOR WRITTEN PERMISSION OF INTERMOUNTAIN PI AND PRIVATE INVESTIGATOR SCOTT FULMER. HOWEVER, YOU MAY SHARE THE COMPLETE ORIGINAL POST ON SOCIAL MEDIA OR BY EMAIL. FULL CREDIT MUST BE GIVEN TO THE AUTHOR, PRIVATE INVESTIGATOR SCOTT FULMER.